In this magical land, everything flourishes, blends and co-exists harmoniously, bringing out outstanding diversity and legendary splendor unparallel elsewhere in the world. Since the plant hunters ventured into the inaccessible parts of Yunnan, this mysterious kingdom have astonished the whole world, firstly, for its biodiversity, then, for its rich culture and eye-dazzling ethnic groups. With the publishing of The Lost Horizon, Shangri-la is known worldwide and thanks to the adventurous journey of J F Rock, places like Jade Dragon Snow Mountain and Lugu Lake gain popularity each day.